The goal: showcase genuine moments of the human-animal bond
To promote pet adoption, the San Diego Humane Society hired Fenton Communications to help bring a citywide advertising campaign to life. Fenton and SDHS mutually selected Allison as the photographer for the job, and the result was billboard-quality portraits displayed genuine moments between people and animals.
Allison worked with dogs and a cat for this project, sometimes with their actual owners and sometimes with people that the animal was meeting during the shoot for the first time. Wrangling personalities and making new relationships look like lifelong companions was no easy task, but Allison's knowledge of posing and positive reinforcement resulted in exactly what SDHS needed.