San Diego Humane Society

The goal: showcase genuine moments of the human-animal bond

To promote pet adoption, the San Diego Humane Society hired Fenton Communications to help bring a citywide advertising campaign to life. Fenton and SDHS mutually selected Allison as the photographer for the job, and the result was billboard-quality portraits displayed genuine moments between people and animals. 

Allison worked with dogs and a cat for this project, sometimes with their actual owners and sometimes with people that the animal was meeting during the shoot for the first time. Wrangling personalities and making new relationships look like lifelong companions was no easy task, but Allison's knowledge of posing and positive reinforcement resulted in exactly what SDHS needed. 

Why did the SDHS & Fenton teams choose to work with Allison?

•  Allison's local network of diverse, mixed-breed pet models
•  Allison's firsthand experience and insights about potential locations for the shoot
•  Allison's knack for capturing genuine emotion & connection between pets & people in a beautiful, lifestyle format - even when those pets & people were meeting each other for the first time.

Allison is a joy to work with, highly talented, and very affordable for all that she does. From recommending models and locations, all the way to editing the final photos, Allison was always very helpful, communicative, and enthusiastic. She has been incredibly patient and flexible throughout the whole process while we navigated different issues and delays with the client, but Allison maintained a positive attitude and took it all in stride. And of course she delivered beautiful photos! We would definitely recommend her for any pet related photoshoots and hope to work with her again in the future. 

Allison Shamrell is a pleasure to work with, and is truly at the top of her profession. Her careful eye captures the essence of each animal's character, with personality barking off each photograph.

From the agency:

From the client:

- Tunan Pan,
Fenton Communications

- Casey Dean,
San Diego Humane Society

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How it looked:

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Allison has a great eye for details which creates extraordinary photos one would not get without a photographer that specializes in pets. [...] This investment has paid for itself many times over.

- Nancy Volin, Pampered Pets USA

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