NutriSource Pet Food
The goal: a steady stream of fresh content (in the form of monthly photo shoots) to reinvigorate the brand's social media presence
After seeking out Allison’s imagery for their product packaging, NutriSource wanted a long-term solution for professional photos & videos in their social media accounts. The content needed to showcase NutriSource’s sizable family of brands and product lines.
Each month, Allison completed multiple photo shoots with a variety of dogs and their owners, in their own homes. This brought a sense of realism into platforms that are all-too-often filled with overly-polished perfection. Real families, real homes, and real food were the focus - and a huge variety of dogs & people were the result.
Allison independently completed 5 photo shoots per month, so NutriSource always had fresh, relevant, high-quality content to post.
I had the privilege of working with Allison Shamrell Photography over several months shooting a variety of photos for our brand. Working with her is a breeze. She is organized, a great communicator and attentive to details. Her ability to adjust focus of each photo from product, to pet, to human provided us with numerous options to fit a variety of needs.
Why did the NutriSource team choose to work with Allison?
• Allison's local network of diverse pet models - as well as their actual families & houses
• The added value of photo AND video deliverables
• Allison took the reins on this project, allowing the NutriSource team to be totally hands-off. This vastly reduced their time investment, so they could essentially sit back and receive thoroughly-curated images.
I had the privilege of working with Allison Shamrell Photography over several months shooting a variety of photos for our brand. Working with her is a breeze. She is organized, a great communicator and attentive to details. Her ability to adjust focus of each photo from product, to pet, to human provided us with numerous options to fit a variety of needs. Her ability to capture the human/pet bond and the joy food and treats helps bring to that relationship created photos that truly captured the essence of our brand. It’s evident that photography isn’t just a job for Allison; it’s her passion. She invests time, effort, and heart into every assignment. Her commitment to excellence shines through, and gave us the utmost confidence in every project we threw her way.
I had the privilege of working with Allison Shamrell Photography over several months shooting a variety of photos for our brand. Working with her is a breeze. She is organized, a great communicator and attentive to details. Her ability to adjust focus of each photo from product, to pet, to human provided us with numerous options to fit a variety of needs.
From the brand:
Her ability to capture the human/pet bond and the joy food and treats helps bring to that relationship created photos that truly captured the essence of our brand. It’s evident that photography isn’t just a job for Allison; it’s her passion. She invests time, effort, and heart into every assignment. Her commitment to excellence shines through, and gave us the utmost confidence in every project we threw her way.
- Adam Martodam, Marketing Director
More case studies:
How it looked:
Jovial Pet
adjustable food bowls
pet toys & apparel
the human-animal bond
Fabdog
SAN DIEGO HUMANE SOCIETY
Not only is Allison a lovely person, but she made the project seamless and delivered ahead of schedule. She was very detail oriented and hands on with the planning process, has an expansive model network and was able to turn our vision into a reality quickly for a new product launch. The best part, we got to watch her live in action on Zoom and provide feedback in real time to ensure we got every shot + more on our list. We look forward to working with her again!
- Natalie Hennessey, P.L.A.Y.
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