The goal: reinvigorate the brand's social media presence with a steady stream of content

After seeking out Allison’s imagery for their product packaging, NutriSource wanted to discuss a long-term solution for professional photos & videos in their social media accounts. The desired result was a steady stream of fresh content, ready to post, which showcases NutriSource’s family of brands and product lines.

Each month, Allison completed multiple photo shoots with a variety of dogs and their owners, in their own homes, which brought a sense of realism into a media source that’s all-too-often filled with overly-polished perfection. This project rebelled against the trend of fake perfection by featuring real families, real homes, and real food.

NutriSource would select the best photos and videos, typically approximately 4-7 files per shoot, and integrate them into their overall social media strategy. This allowed for NutriSource’s profile to showcase unmatched diversity in dog breeds, sizes and ages (as well as cats too) in their professional imagery.

Why did the NutriSource team choose to work with Allison?

•  Allison's local network of diverse pet models - as well as their actual families & houses
•  The added value of photo AND video deliverables
•  Allison took the reins on this project, allowing the NutriSource team to be totally hands-off. This greatly reduced their time investment, so they could essentially sit back and receive their images.

I had the privilege of working with Allison Shamrell Photography over several months shooting a variety of photos for our brand. Working with her is a breeze. She is organized, a great communicator and attentive to details. Her ability to adjust focus of each photo from product, to pet, to human provided us with numerous options to fit a variety of needs. Her ability to capture the human/pet bond and the joy food and treats helps bring to that relationship created photos that truly captured the essence of our brand. It’s evident that photography isn’t just a job for Allison; it’s her passion. She invests time, effort, and heart into every assignment. Her commitment to excellence shines through, and gave us the utmost confidence in every project we threw her way.

I had the privilege of working with Allison Shamrell Photography over several months shooting a variety of photos for our brand. Working with her is a breeze. She is organized, a great communicator and attentive to details. Her ability to adjust focus of each photo from product, to pet, to human provided us with numerous options to fit a variety of needs. 

From the brand:

Her ability to capture the human/pet bond and the joy food and treats helps bring to that relationship created photos that truly captured the essence of our brand. It’s evident that photography isn’t just a job for Allison; it’s her passion. She invests time, effort, and heart into every assignment. Her commitment to excellence shines through, and gave us the utmost confidence in every project we threw her way.

- Adam Martodam, Marketing Director

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How it looked:

Not only is Allison a lovely person, but she made the project seamless and delivered ahead of schedule. She was very detail oriented and hands on with the planning process, has an expansive model network and was able to turn our vision into a reality quickly for a new product launch. The best part, we got to watch her live in action on Zoom and provide feedback in real time to ensure we got every shot + more on our list. We look forward to working with her again!

- Natalie Hennessey, P.L.A.Y.