The goal: design & execute highly-stylized photo shoots with bright, fun branding
After meeting Allison at SuperZoo, the Fabdog team was inspired to uplevel their brand imagery. After having worked with studio photographers in the past, they wanted to include lifestyle imagery in their marketing efforts. This required working with people as well as dogs, and upon learning about Allison's model network, the Fabdog team got started with a series of 5 separate photo shoots.
Allison's model network was essential to the success of this partnership, since Fabdog's headquarters is located in New Jersey and Allison completed each of these photo shoots in San Diego. The Fabdog team got to be "present" through Zoom each time, allowing for feedback in real-time and stronger collaboration.
This project highlighted different products for each shoot. Since Fabdog offers such a diverse product line, each shoot was vastly different than the last. The result was a modern, fun, and adorable set of final images each month, most of which included people, and all of which highlighted the benefits of each product.
allison@allisonshamrell.com
Phone and email are the best ways
to get in touch with Allison.
619.357.6624