Fabdog Pet Products
The goal: highly-stylized photo shoots with bright, fun branding
After meeting Allison at SuperZoo, the Fabdog team was inspired to uplevel their brand imagery. After having worked with studio photographers in the past, they wanted to include lifestyle imagery in their marketing efforts. This required working with people as well as dogs, and upon learning about Allison's model network, the Fabdog team got started with a series of 5 separate photo shoots.
Allison's model network was essential to the success of this partnership, since Fabdog's headquarters is located in New Jersey and Allison executed each of these photo shoots in San Diego. The Fabdog team got to be "present" through Zoom each time, allowing for feedback in real-time and stronger collaboration.
This project highlighted different products for each shoot. Since Fabdog offers such a diverse product line, each shoot was vastly different than the last. The result was a modern, fun set of final images each month, most of which included people, and all of which highlighted the benefits of each product.
Why did the Fabdog team choose to work with Allison?
• Allison's local network of pet models - as well as their actual families
• The added value of photo AND video deliverables
• Allison's experience working with pets allowed a variety of highly-stylized concepts to come to life, even when we needed very specific behaviors and poses from the dogs. (And as always, the dogs had a great time!)
Not only is she an amazing photographer, but also incredibly easy to work with. The assets that we have collaborated with Allison on have been the best that we have ever received. Although we are located on opposite sides of the country, Allison has been extremely accommodating and keeps us present at photoshoots via Zoom (genius!). Any time we get to schedule a shoot, brainstorm with Allison or receive our final photography is a very exciting day in our office! We would highly recommend her to anyone looking for pet/dog photography!
From the brand:
- Julia Coull, Fabdog
More case studies:
How it looked:
Jovial Pet
adjustable food bowls
pet food
the human-animal bond
NutriSource
SAN DIEGO HUMANE SOCIETY
Allison was great to work with! From coordinating the products needed for the photography to owning the logistics of every photo shoot, Allison took my client's photo needs and executed them beautifully. She's a talented pet photographer and someone I'd recommend for pet or pet product photography in the future.
- Jenn Mahlik,
Millie: A Marketing & Social Agency
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